WARNER HOME VIDEO RENEWS DISTRIBUTION AGREEMENT
WITH AWARD-WINNING CHILDREN'S ENTERTAINMENT COMPANY POWER TO
New Deal Adds Two New Real Wheels DVDs to 2005 Schedule
Power To Create Celebrates More Than 10 Years With Warner Home Video
Burbank, CA (March, 2005) Warner Home Video (WHV) has
signed an agreement with Power To Create, the Seattle-based producer
of award-winning children's entertainment programming, to add
two new Real Wheels titles to the 2005 schedule as part of their long-term
distribution pact, it was jointly announced by Christine Martinez,
Vice President, Non-theatrical Franchise Marketing, WHV and Ken Urman,
Founder and CEO, Power To Create.
The two upcoming titles, Rockin' Real Wheels and Tractor Adventures,
will be available in September 2005. Both titles are from the best-selling
Real Wheels series; Rockin' Real Wheels , the first sing-along
DVD from the series, is designed to attract an even younger audience.
Each show provides children with a close-up look at the world of transportation
, highlighting the vehicles and their use as well as the drivers.
The programs will contain newly produced bonus material and kid-friendly
"We are thrilled to extend our long-standing relationship with
Power To Create," said Martinez. "The Real Wheels franchise
has proven to be very successful over the years and continues to grow
in popularity with parents and kids alike. As a valuable tool for
parents, both entertaining and educational, the programs are certain
to be an evergreen product line that will be popular for generations."
According to Urman, "I think the success of Real Wheels is in
its ability to capture the attention of children with real stuff.
Fire trucks, tanks, police cars are all captivating subjects for kids,
and while being entertained they are learning about the fire truck,
or whatever vehicle we're highlighting."
Power To Create is celebrating more than 10 years with distributor
Warner Home Video. The first Real Wheels VHS titles were released
in 1994, since then 28 programs have been released to date. Home video
success led to Real Wheels being picked up in 2003 by Public Television.
Now in its second season, it can be seen in over 40% of the country.
Over the years, awards and endorsements follow the series, including
the Children's Video Report, the American Library Booklist,
the Coalition for Quality Children's Media, Video Librarian,
Dove Foundation, Parents' Choice Awards, Telly Award, the Oppenheim
Gold Seal Award, Kids' First and the AMA Brighter Image Award.
Media praise comes in the form of Billboard, The New York Times,
The Washington Post, Child Magazine and The View.
About Warner Home Video:
With operations in 89 international territories Warner Home Video,
a Warner Bros. Entertainment Company, commands the largest distribution
infrastructure in the global video marketplace. Warner Home Video's
film library is the largest of any studio, offering top quality
new and vintage titles from the repertoires of Warner Bros. Pictures,
Turner Entertainment, Castle Rock Entertainment, HBO Home Video
and New Line Home Entertainment. Warner Home Video also represents
such leading kid entertainment properties such as Scooby-Doo, Looney
Tunes and DC Comics Kids.
About Power to Create, Inc:
Power to Create, Inc. (PTC) is an award-winning producer of children's
programming developed for the home entertainment market, syndicated
television, VOD and Public Television. In 10 years, PTC has produced
75 live-action children's programs that have received endorsements
and awards from Parent's Choice, ALA Booklist, Video Librarian,
the Telly Award, the AMA Brighter Image Award and the Oppenheim
Gold Seal Award. PTC has distribution agreements with Warner Home
Video, the Warner Music Group and GoodTimes Entertainment. The Real
Wheels is in its second season on Public Television.
Warner Home Video
Power To Create
Real Wheels: Homegrown Video Hits Public
Best-selling live-action video transitions to TV
Shown on 45 stations across USA
Including 7 with the highest market share
Seattle, Wash. Real Wheels home video series debuted on 45 public
television stations across the nation in September, including large
market share stations like WLIW (New York, NY 6.80%), WYBE
(Philadelphia, Pa.- 2.65%), WTVS (Detroit, Mich.- 1.77%), WNSC and
WTVI (Charlotte, N.C.-.91%), WPTO (Cincinnati, Ohio-80 %) KRCB (San
Francisco, Oakland, San Jose, Calif. 2.25%) and KVIE7 (Sacramento,
Stockton, Modesto, Calif. 1.179%)
"We are delighted with the interest these larger market stations
have shown in our series," executive producer Ken Urman said
from his office in Mercer Island, Wash. "And each week since
our September launch, I hear from even more stations who want to carry
Aimed at the 2- to 8-year-old audience, the program features real-life
situations where experts operate larger-than-life equipment like fire
trucks, trains, tanks and bulldozers under the guidance of a fun-loving
character named DAVE, played by series co-creator Dave Hood, who lives
outside San Diego, Calif.
"Real Wheels is a series unlike any other we've had
to date on public television," said Chris Funkhouser, vice president
of Exchange & Distribution Services for Boston-based American
Public Television (APT). "It's a unique and exciting concept
for the public television audience, particularly children. Given children's
enthusiasm for vehicles and equipment of all kinds, there's a
great deal for them to learn and enjoy in this series."
"Real Wheels and public television are a good match because of
our common goal to provide programming that is both entertaining and
educational," said Hood, who recently appeared on the TV program
Hood and Urman have been creating these shows for the past 10 years.
Episodes focus on teaching kids about the real world by taking them
to construction sites and work zones that they normally wouldn't
explore on their own. With DAVE as their guide, they meet real people
who do the real work of serving society in productive and useful ways.
Real Wheels Popular Among Kids And Parents Alike "Most
kids and their parents like the show because it engages their curiosity
and makes them laugh," said Urman who keeps several binders full
of letters and email sent by fans over the years.
Hood's onscreen character is the subject of many letters according
to Urman, who said, "Fans think he's very funny and they
like to watch his antics with the wide variety of vehicles we feature."
Kids also write in saying, "I want to be an astronaut,"
or "I want to be a police officer," according to Hood who
is proud that the show teaches kids about real-life occupations. "My
grandfather taught me that you can be happy working with your hands
at a job you love. That's something our show teaches too,"
Parents like the program because it's fun for them to watch too,
which gives them more one on one time with their children. One mother
wrote, "My kids constantly watch all of [the Real Wheels
videos]. The way you mix humor with the educational material is a
stroke of genius." Other parents seem to appreciate having programs
to share with their kids that are outside the usual television fare.
In an email, a parent wrote, "It is really a blessing to have
videos to chose from that teach our children something other than
fighting and violence,"
Series Strengths Grow From Producers' Personal Interests
Urman first got into the business of making live action videos for
kids when he looked around for something that wasn't animated
or fantasy based for his son who was 2 years old at the time. "I
wanted to teach him about the real world he was going to have to live
and work in someday, but there wasn't much out there that I could
share with him." Urman said.
Urman referred back to his own childhood for ideas. " I was especially
crazy about fire engines and trains," Urman said. "Anything
with big wheels that made lots of noise." When he noticed that
his son liked the same kind of things, the idea for the series began
to take shape.
Hood joined the project as onscreen talent, and his involvement and
commitment to the series has grown over the years. "Kids learn
things from us that will shape them as adults. That's a big responsibility
and we take it seriously," Hood said.
As a child Hood preferred live-action shows like Sky King over cartoons
"But I recognize that kids like them so I added a cartoonish
quality to my character, who is always making mistakes and learning
from them before he moves on," Hood said. "It's important
to teach kids that making a mistake is okay. It's how we all
learn," Urman said.
Hood relies on his wealth of experience relating to kids. "I
just do what feels right to me without talking down to the kids,"
Hood said, adding, "Too many people get all sappy, like they're
talking to a puppy instead of a child. My onscreen character talks
to kids like they were adultsonly cornier."
Urman urges parents to look for Real Wheels in their public
television station lineup. "If you don't find it, give your
local station a call," he said. He and Hood hope that the reaction
to their public television presence will enable them to attract funding
for more positive entertainment for children. Real Wheels videotapes
and DVDs are available from Warner Home Video.
Real Wheels is an educational, live-action series for children
that provide them with a first-hand look at professional, adult careers.
Real Wheels has been made to promote co-viewing between children
and parents because of its real-life format. Co-viewing is an opportunity
for the parents to become more involved with what their children watch.
"I get a kick out of watching some of the episodes with my children
because I'm learning from watching what excites them", a
loyal fan says about the series.
Real Wheels stimulates the minds of young children throughout
their impressionable years by encouraging education beyond what is
taught in our episodes. Children can choose to do many things to extend
their learning opportunities by role playing, going to the library,
checking out related web sites, or visiting a museum. Since our series
focuses on real-life, adult occupations, it promotes the idea of role-playing
by giving children an opportunity to learn what professional construction
workers wear on the job, or what kind of equipment a police officer
works with. This is an opportunity for parents to also be involved
and harness the ideas and education from the Real Wheels episodes.
If a child doesn't understand why a fire truck has so many ladders,
the parents can pause the program and further explain the functions
of a fire truck and what the ladders are used for. Help your child
develop critical responses to what they see on television. Start a
conversation by asking your child what they feel, "Do you envy
that character?" Or ask what they know, "Do you think that
was the actor or a stunt double?" If something in a show interests
your child, encourage them to learn more by conducting experiments
or asking a teacher.
In every episode we encourage children to visit a library or museum
for more information on the careers and topics that are covered. Libraries
and museums are great additional resources to help children gain more
knowledge about the careers that fascinate them the most. Traveling
to these institutions can give parents another opportunity to become
involved and participate in their children's interests. Reading
books, taking museum tours, checking out web sites, or simply sitting
down and discussing what was learned, can be a great learning experience
for both parents and children.