|| From Grass
Roots to Grand Things
Founded in 1992 by Ken Urman, Power to Create (PTC) is
a best-selling, award-winning production company that has developed
In 10 years, PTC has produced several series of live-action programs
for the children's market. PTC has distribution arrangements with:
- The home entertainment market
- The syndicated television market
- Cable outlets
- Public Television
Real Wheels Get Rolling
- Warner Home Video
- Warner Brothers Publications
- GoodTimes Entertainment
- Alfred Publishing
PTC was born when Ken Urman realized his children found real-life
action more fascinating than fantasy characters.
His son's love of fire engines led Urman to produce There
Goes A Fire Truck, which he distributed through direct-response
advertising, TV infomercials and catalog placement.
Within six months, Fire Truck sold 10,000 units and recouped
all marketing and production costs. In the next year, PTC set up distribution
through National Syndications Inc. and There Goes A Fire Truck
became the first program in the Real Wheels series.
When PTC and WarnerVision Entertainment, a Warner Music Group company,
signed an international production and distribution agreement, Real
Wheels started spinning out episodes.
Giant chains like K-Mart, Wal-Mart, Target, Toys R Us and the video
retail giant Blockbuster chose Real Wheels for distribution
and the series grew to 12 titles. PTC then added a new series, Hard
Hat Harry Real Life Adventures
In 1996, Real Wheels went interactive when WarnerVision released
existing titles on CD-ROM.
In 2003, Real Wheels premiered 13 episodes on Public Television.
Coverage included the five Top Ten markets like New York City. In
the 2004/2005 season, the show's coverage grew to over 80 stations
across the country.
With Real Wheels, Power to Create has built a franchise
that focuses on product longevity and brand extension. The Real
Wheels series has sold over 6 million units and
generated over $50 million in retail sales.
Sales of PTC's reality based series for children is expected to grow
with America's latest obsession with DVD. For the 10-year anniversary
of Real Wheels, Warner Home released two new Real Wheels
DVDs in the fall of 2005.
PTC Gets Musical
Throughout 1996, program lines expanded with more titles and a sing-a-long
series called Songs About.
In 1999, PTC produced a new series, Instrumental
Classmates, which was and distributed to the home video and
educational markets by Warner Brothers Publications. In 2001, PTC
and Warner Music Publishing launched the new series Tune
Buddies. Then in 2002, PTC released its first DVD.
PTC and Warner Publishing released additional music products, including
the Ultimate Beginners Series, Jr.
for kids. This music instructional series included episodes for guitar,
keyboards, drums and bass.
PTC has many projects in development, including a front row
look at the latest developments in the automotive world entitled Driving
Tomorrow. Another series in development is Amazing
Hotels, a city-by-city travelogue of the coolest places to
stay, not just the upscale; but also the funkiest, most eclectic,